By Jason Faulkner Medical Consultants of America
Google, a term almost synonymous with online search, has recently turned their attention to the issues that surround job searches in hopes they can bring relief to both job searchers and employers alike. For far too long people searching for a new position have been forced to search multiple sites, for hours on end, only to see the same jobs listed time and again. On the other hand, recruiters and employers have been forced to pay expensive premiums, and spend multiple man-hours, ensuring that their available openings are posted across the board, no pun intended, in hopes of garnering the most traffic and attracting enough candidates that they could find a good fit for their position.
In steps Google, with their unique ability to crawl thousands of sites simultaneously and provide almost up to the second job listings. Aimed at making the job search easier for all parties involved, Google for Jobs is an enhanced search feature that aggregates listings from job boards and careers sites and displays them prominently in a Google Search. In other words, the next time someone is searching for a new job all they have to do is, “Google it.”
By working with major job sites like Monster, CareerBuilder and Glassdoor, Google allows users to see job listings from these sites and others as soon as they’re posted, while eliminating any duplicates.
According to Google, the API “uses machine learning to understand how job titles and skills relate to one another and what job content, location, and seniority are the closest match to a jobseeker’s preferences.”
While this all may sound like science fiction to those not familiar with how search engines work, the take home is that this will revolutionize the job search process and the results will only get better as time progresses.
What this means if you’re a physician looking for a job
Good news, as a job seeker you definitely benefit the most from this process. Google strives to serve the end user, and they keep the process as easy as possible, much like any other Google search.
Simply open the search engine by visiting google.com and enter in your specialty search, for example, “cardiology jobs.” A box will appear with a few of the top listings in your area; click on the more arrow to go to the full job search page.
If you’re looking for a position in a specific location, type that in as well. Ex: “Cardiology Jobs Florida”
The majority of the search page displays the selected job and accompanying description, with company and position reviews.
On the left, you’ll find a scroll bar with all available positions, including the date the listing was posted.
Google has also included search filters to ensure you can narrow down the best matches for you.
You can specify whether you’re looking for full-time, part-time or contracted work and type of organization you’d like.
Have a specific company in mind? You can even choose to filter by employer to see if the company you want has any available positions.
If you don’t find what you’re looking for right away, you can choose to turn on email alerts for that exact search. Google will send you an email whenever new jobs are listed.
What this means for employers and physician recruiters
While there has been much speculation and uncertainty revolving around the newest Google project recently, fear not. They are more than aware of the pain points that surround the people on the other side of the table as well. Their goal is to make this painstaking process easier for everyone involved.
Google’s official blog listed the following benefits for employers:
- Prominent place in search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.
- More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.
- Increased chances of discovery and conversion: job seekers will have a new avenue to interact with your postings and click through to your site.
While that all sounds incredible it could still come with some changes in the way you normally post your jobs.
Basically, there are two ways your jobs could be found in the new Google for Jobs search.
One, you can post your position to one of the affiliated job boards, which include:
However, just because your position is posted on one of these sites doesn’t mean that your job will automatically show on a search. Many suspect that Google will employ the same algorithms from a normal search to find matching jobs, especially in the beginning. This means that your job postings should be carefully reviewed to optimize their search engine optimization (SEO).
Second, you can get your position listed directly from your website to the Google for Jobs listing. This, however, will require a much more technical understanding of how search engines operate along with competing for top positions alongside some of the bigger players in the industry.
While smaller organizations can find either of these a rather daunting task, know that you can find help with either step with just a little research.
Whether you like it or not, Google for Jobs is here and it will definitely change the way physicians, and everyone else, search for jobs and the way that jobs are posted across the internet. You may notice that one major player in the job search industry was not mentioned in this article. Indeed.com. They are not one of the job sites from which Google will be pulling their job listings. This means that a literal giant in the industry will either have to conform, find a new niche, or go by the wayside.
What is certain is job seekers will benefit the most from this change, job posters will need to gain some new insights to help their job posts perform better and Google continues to gain more and more power over what results internet searchers see.